Milano Expo 2015
It is four months since the opening of Milan-based Expo 2015, the world’s biggest showcase where more than 140 participating countries share solutions on the theme of food, showing the best of agri-food and gastronomic traditions (looking for hotels in Milan? Have a look at the Townhouse 33, Townhouse Duomo or the luxury Seven Stars Galleria).
Running until October 31st, the event has been conceived as a platform to stimulate international players’ dialogue on major issues such as food as nourishment, while being immersed in a celebrative atmosphere involving conferences, events and art performances.
Since the 1st of May, the opening day, until late August, Milan Expo accounted for over 9 million Italian visitors, and another 5 million are expected to arrive. This doesn’t include the significant number of foreign visitors gathering in Milan from all over the world.
Designed by high-profile international architects, the site comprises an area of 1.1 million square meters, based on two wide avenues, the Cardo and the Decumano, which intersect at Piazza Italia.
The pavilions of the participating countries, designed to be energy-efficient and sustainable as well as easy to remove and reuse when the event is over, are symbolic of their culture and identity: accordingly, each player presents its itself through its own attractions and entertainments, specialties, tastes and cultural experiences.
Expo 2015 has provided users with a virtual tour to highlight the projects going on at the event and facilitate the routes. Most of the pavilions offer interactive experiences, conceived to get visitors directly involved into a dynamic, shared process of knowledge and reflection.
For instance, you will get a symbolic “visa” at the entrance of each “country”; you can jump on the trampolines in the Brazilian area, or can get a temporary tattoo made up by Ugandan women, or even compose your favorite Japanese menu.
For those who are still planning to visit the event, September and October represent the last chance, and probably the best timing, since the hottest summer is over. Click on this link to read more about the event and its calendar.