FIAT 500 GAME: Italians use it better!

July 18th 2013 by LuMe

Art, Design, Fashion...

There is an unmistakable thread that links Italian matters: that is creativity.
Since 1957 there is a single object that embodies the Italian Style: that is the FIAT 500.
And there is a lot of creativity in the way Italians use these 3 meters of perfection.

More than a car, the FIAT 500 was born as a cheap city car, but it has rapidly become an Italian Myth, able to combine Style and Folk.

In a few words: you can drive it, you should live it!

[Click on the image to play the interactive FIAT 500 GAME]

FIAT 500 GAME: Italians use it better!FIAT 500 GAME: Italians use it better!

Driven by our passion for the most popular Italian city car in the world, we have realized a collection of samples of the weirdest uses of this Italian Symbol.

We have talked about pasta in "What kind of pasta is on your plate?"; we have talked about wine in “Italian wine pairing 101”; we have talked about coffee in "Everything you need to know about Italian coffee"...
But that was not enough! This time we have decided to have fun: not a photo gallery or one of our beloved infographics.
This time we have brought back the FIAT 500 to its natural habitat, placing the best specimens in the Italian jungle.

Explore the FIAT 500 Italian City and discover the unconventional ways in which Italians use their old and new FIAT 500.

An interactive game, a virtual tour, a dive into Italian Style

Either you will be able to visit Italy this summer or not, have a stroll in our FIAT 500 City and discover the Italian Way!

Play and share!

Stay tuned and do not miss our next works!

Follow us on Twitter and Facebook and Pinterest : we’ll keep you updated!


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FIAT 500 GAME: Italians use it better!