Celebrating Tradition at Vietri sul Mare’s Museum of Ceramics

February 02th 2011 by Laura Thayer
Campania | Costiera Amalfitana | Positano | Capri | Ravello | Amalfi | Vietri sul Mare | Salerno | Hungry Culture | Seaside Hotels

Visit the Museum of Ceramics in Vietri sul Mare on the Amalfi Coast to learn about the rich ceramic making tradition in southern Italy’s Campania region.



Located in a tranquil setting overlooking the town of Vietri sul Mare and the Bay of Salerno, the Provincial Museum of Ceramics is a great day trip on the Amalfi Coast, from nearby Salerno or other destinations in Campania.


With a ceramic making tradition that dates back to the 15th century, it is only appropriate that the town of Vietri sul Mare is home to the Museo Provinciale della Ceramica dedicated to the ceramics of the Amalfi Coast and the province of Salerno. First opened in 1981, the Museum of Ceramics is housed in the Torretta Belvedere, a little watchtower topped with a decorative turret on the grounds of the beautiful Villa Guariglia.



The grand yellow house of Villa Guariglia is surrounded by gardens and overlooks the Bay of Salerno from the hamlet of Raito in Vietri sul Mare. The Villa Guariglia was the home of Raffaele Guariglia, an Italian ambassador, Knight of the Order of Malta and a foreign minister, who donated the property to the Provincial Administration of Salerno when he passed away in 1970. In addition to being home to the Museum of Ceramics, the Villa Guariglia presents outdoor concerts on its beautiful outdoor terrace as well has hosting other scholarly conferences and meetings. Fans of the popular Capri television series might recognize the grand yellow villa as the Villa Isabella.



Since opening, the Museum of Ceramics has grown and expanded its collection to cover ceramics produced in the area from the 17th to the 20th centuries. The collection is displayed in a chronological and thematic progession starting on the first floor and winding up three floors to the top of the Torretta Belvedere. The visit begins in a room dedicated to 17th-century objects, primarily religious votives, plaques and other household ceramics.



Continuing up a few steps you reach a room filled with beautiful ceramics from the 19th century, including many platters, bowls, vases and other crockery created for daily use. Be sure to spot the tall and narrow glass display case with the decorative oil containers. Called “ogliaruli,” these oil cruets were specially designed to catch any drops of oil, either in a ridge below the spout or around the base. Why the concern for spilt oil? It was considered bad luck if oil dropped from the cruet, which is also why you’ll spot the pair of eyes just below the spout. With eyes and handles that appear to be arms firmly placed on the hips, these oil cruets take on an anthropomorphic charm.



As you explore the Torretta Belvedere, you’ll discover interesting displays along the passageways and around the staircase up to the next levels. On the second level is a library and study area surrounded by large black and white images and biographical information on some of the most important artists that worked in Vietri sul Mare in the early 20th century. Starting in the 1920s many foreign artists, especially German, arrived in Vietri to work in the ceramic factories. This revitalized period from the 20s until the beginning of the World War 2 is known as the “German Period” in Vietri ceramics. Climb the spiral stone staircase from the library to the top floor of the library to see works from this colorful and vibrant time of ceramic production in Vietri sul Mare.



If you’re visiting Vietri sul Mare to shop for ceramics, you’ll find the streets of the town lined with temptations. The Museum of Ceramics is located just off the Amalfi Coast Road in the hamlet of Raito, and makes an excellent excursion from the nearby towns of Amalfi and Ravello, or Positano further down the coastline.


Photo Credits: Laura Thayer courtesy the Museo Provinciale della Ceramica

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  1. Laura says:

    Ciao Bridges! Yes, the beach at Marina di Vietri is fabulous for pottery pieces and also sea glass. I spent a lovely morning there last October collecting sea glass with my mother along the beach. One of my favorite things to do in Vietri! :-)

  2. [...] in Torre,” or “Spend the Summer in the Tower.” Take a guided tour of the tower and its museum by night to learn about the history of local brigands. Stargazing sessions will be led by an [...]

  3. Tuscany says:

    I love pottery and ceramics and this is definately now on my list of places to visit. Thanks for the info.

  4. Laura says:

    So happy you enjoyed the post! I love ceramics and pottery, too. This museum makes a wonderful stop while exploring the Amalfi Coast!

  5. [...] This post was mentioned on Twitter by monica cesarato, NewsfromItaly, Elisa, CharmingItaly, CharmingItaly and others. CharmingItaly said: Ceramic Museum in Vietri sul Mare, Amalfi Coast http://bit.ly/gOrAm3 #ceramics #italy #amalfi [...]

  6. Giulia says:

    Hi Bridges, do you remember the name of the beach?

  7. Bridges says:

    Just so you know, when you visit if you do get the chance there is a beach in Vietri that has more broken pottery on it than shells. My wife absolutely loved it and to make it even better you can take it with you

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Celebrating Tradition at Vietri sul Mare’s Museum of Ceramics