About us

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About Us

We are Italian and deeply in love with our land, its traditions and culture, its historical and artistic heritage, and its scenic beauty. We love everything that is truly Made in Italy, and that makes Italy known all over the world.
To present the best that exists in Italy, it is necessary to give voice to the countless peculiarities that characterize each region. This is why we created CharmingItaly, a tour operator specialized in luxury vacations in Italy, and a series of dedicated websites on specific regions: (Sardinia, Puglia, Sicily and Tuscany).


What do we do at CharmingItaly?

Since 1975, the Atzeri family has been selecting the best that hospitality in Italy has to offer. CharmingItaly is constantly looking for exclusive accommodations and the team personally monitors the quality of the offer. We cater to travelers who want to escape from the usual mass tourism, because they prefer the simplicity of nature, but without sacrificing good service, good food, and the true identity of the places they experience.

To offer our travelers an Authentic Experience, we have personally selected the best of Italian hospitality, keeping in mind what we consider the fundamental elements that guarantee excellence:

  • Unique locations, where nature and culture are always at hand.
  • Authenticity in Design, with special attention to the preservation of Italian Style.
  • Attentive and genuine Service, focused on the full satisfaction of the traveler.
  • Excellent Cuisine, able to enhance local flavors and Italian traditions.

However, we did not want to limit ourselves to a selection of the best Hotels and Villas in each region. Our goal is to create, according to the needs of the individual traveler, a complete Charming Experience, capable of bringing the chosen Destination to life to the full. That is why we have complemented the hotel offer with a proposal of carefully selected Local Experiences.


What do we believe in at Charming?

We are aware that to work at our best we cannot do without the following elements:

  • People - we focus on the constant growth of our staff, proud ambassadors of Italian products, happy to introduce Italy to travelers from all over the world.
  • Partners - we collaborate only with the best suppliers, weaving relationships of mutual respect and esteem.
  • Culture - the knowledge that we live in one of the most beautiful countries in the World motivates us to make these beauties more and more accessible, so that our Cultural and Natural Heritage becomes global, and is preserved and handed down to future generations.

Why choose Charming?

There are at least 3 reasons why you should choose CharmingItaly.com

Always by your side
1. Always by your side
Our Travel Consultants have in-depth knowledge of all destinations and hotels in our collection and can offer personalized, multilingual assistance at all times: before, during and after your stay and can be contacted anytime by phone, email or chat.
Selected by Charming
2. Selected by Charming
Our website features only properties that are truly capable of providing unique experiences through quality services and authentic hospitality, where the stay is merely the starting point of a journey to discover the culture, culinary traditions and scenic beauty of an area.
Get More
3. Get More
By booking with Charming you get exclusive benefits that make every stay a special one. Welcome drinks on arrival, free gifts of local products, early check in and late check out, transfers to/from the airport and SPA treatments are some of the benefits that hotels often give to Charming guests.

Il Progetto

CharmingItaly's main goal has always been the same: to become the point of reference for all International travelers looking for an authentic Italian Experience.
We work with passion to constantly offer the best of Italy and put quality, professionalism and deep knowledge of our country at the center of all our activities. What makes us CharmingItaly is good taste, attention to detail and the search for authenticity.
We scrupulously select boutique hotels and resorts throughout Italy, properties that belong to the most famous hotel chains and small gems hidden in the territory.

All accommodations in the Charming catalog excel for the following reasons:

  1. High quality standards
  2. Personalized welcome and services
  3. Classic Italian elegance, minimalist design or modern furniture
  4. Unique and beautiful landscapes
  5. Strategic and exclusive location, far from chaotic centers but still allowing you to reach the main attractions of the area with ease
  6. Slow food presidia, local products and first-class chefs


Over the years, with CharmingSardinia.com, CharmingPuglia.com, CharmingSicily.com and CharmingTuscany.com, we have earned the esteem and trust of all those who seek a memorable holiday of luxury and charm.

What makes the difference?
Passion, experience, professionalism. Discover more about us, discover more about the Italian lifestyle.

Booking Dept.

Qualified multilingual team, travel lovers with an eye on the big and small details able to transform a simple holiday in a true travel experience.  Service-oriented, focused on client’s needs, they can suggest the places that can best suit your needs, thanks to their deep knowledge of the territory as well as to the awareness that every trip has to be the best ever!

The Management

The Italian sense of hospitality is deeply rooted in both their personal and professional path: the Atzeri Family, working in tourism since the late ’70, combines its big passion for tourism with the love for its country. It is proud to introduce travelers to the beauties of Italy and to give them the insights to get the best of Italy and of the Italian way of living.

Marketing & Content Dept.

The fil rouge connecting all departments that work together: the marketing team selects only the best of Italy and finds the finest way to offer these information.  The daily challenge is to make the guests able to perceive the accuracy, the hard work and the passion behind every single action of the Charmingteam, whose main and final goal is guest’s satisfaction.

  • Giulia Garau Sardinia Expert

    Giulia Garau lives and works in Sardinia. Travel lover, she has the chance to work for an online travel agency, CharmingSardinia.com, which deals also with accommodations in Campania, Apulia, Sicily and Tuscany. Here she can combine her passion for tourism with her love for foreign languages.

  • Silvia Pe Sardinia Expert

    Silvia Pe is an Italian travel lover and a compulsive reader living in Sardinia. She works in tourism field for Royal Travel Jet, where she thrives on Content and Social Media Dpt.

  • Nerys Howell Milan Expert

    Nerys is from rural west Wales but has been living in Milan since 2008 after studying Italian at university. She is very interested in travelling, and as well as the three languages she speaks fluently she also speaks some French and German. She loves music and spends a lot of time listening to the radio, and is always on the look out for interesting tales to tell in her blog A Welshie in Italy.

  • Amy Lucinda Jones Puglia Expert

    Amy Lucinda is an English teacher living in Northern Puglia. As well as enjoying the laid back lifestyle of her small, traditional town (with its wonderful wine and incredible gelato), she loves writing her blog about all things southern Italian (find her at sunshineandtomatoes.blogspot.it). She studied German at university, volunteered in Kenya, travelled the world for a little while, and then decided to settle in this beautiful part of the world.

  • Silvia Cartotto Piemonte Expert

    She was born in 1986, she comes from Piedmont and she is a passionate travel blogger: thegirlwiththesuitcase.com. She would like to work in communication's branch and organization of events, but her dream is spend her life writing and travelling.

  • Kate Bailward Sicilian Expert

    Kate Bailward is a cat-loving, trifle-hating, maniac driver who arrived in Italy in 2009 for a 9-month teaching contract. Three and a half years later she has given up teaching but has no plans to give up Italy. She is currently writing her first novel and she blogs at Driving Like a Maniac and Quasi Siciliana. One is about life in Sicily and the other about cooking, but they both end up being about telling stories - she just can't help herself.

  • Jessica Steward Rome Expert

    Jessica Stewart is an art historian and photographer who has been living in Rome since 2005. She loves discovering off the beaten track places and sharing her finds. Since 2008 she has been using photography to document contemporary life in Rome via her blog, RomePhotoBlog and in 2012 published Street Art Stories Rome, a book that recounts street art in Rome through words and pictures.

  • Laura Thayer Campania Expert

    Laura Thayer is an American art historian and travel writer living in one of Italy’s most charming spots—the Amalfi Coast. She loves discovering and sharing the beauty, traditions and history of southern Italy’s Campania region. Her experiences and stories about daily life on the Amalfi Coast can be found at Ciao Amalfi.

  • Leslie Rosa Venice Expert

    Leslie Rosa is an independent art curator and writer based in Venice.  She also keeps busy studying to become an AIS-certified sommelier, tango dancing, and writing for her new blog, La Bella Vita Miscellany, an illustrated exploration of all (lovely) things Italian.

  • Natalia Baeza Tuscany Expert

    Natalia Baeza is a researcher in philosophy at the University of Florence. Born in Colombia, she has lived most of her life in the United States, but has also lived in England and Germany. She fell in love with Italy, and especially Tuscany, during her first visit in 2010, and in 2012 relocated to Florence. She loves reading, traveling, doing yoga, finding unusual places off the beaten track, learning new languages and writing.

  • Sara Donahue Puglia Expert

    Sara Donahue has been living and working in the beautiful, largely undiscovered Puglia region for the past 20 years. She teaches writing at the University of Bari and works as a freelance translator and travel writer. She enjoys sharing the unique facets of southern Italian life through her photoblogs Molfetta Daily Photo and Amid the Olive Trees.

  • Luisa Meci Rome Expert

    Luisa was born in Rome, Italy. After high school she studied restoration of wall paintings and canvas. She attended a master’s Degree in Communication and Publishing and starts to work for two publishing houses that much have to do with contemporary art. Currently located in Sassari she is the curator of a Photobook on ancient churches in Sardinia.

  • Claudia Carta Italian fashion Expert

    Claudia Carta was born in Sardinia. She is an expert in fashion and in ’80 music. She loves travelling and exploring new cultures. She likes photography and beauty. She has got a Degree in Foreign Languages and Literatures and can speak Italian, French, English, German and a little bit Russian and Spanish.

  • Katie Greenaway Tuscany Expert

    Katie fell in love with Italy from her first visit in 2002. She now calls it home, writing and capturing the culture of the enchanting city of Florence on her blog Olio di Oliva e Sogni di Vino. Whether she’s checking out the hottest wine bar, sipping espresso at the local bar or riding her bike through the streets of Florence, Katie is always exploring the ancient cobblestones of Florence, one step at a time.

Graphics & Web developers

The web developers, a young and dynamic group, have the merit of having created a such great and functional project, whose improvements are constantly in progress. Another important part of the team is formed by the graphic designer,  always original and creative. They both have been transforming  the marketing’s dreams into reality, offering a pleasant and exciting web surfing experience.

Administration Dept.

The rigor and punctuality of the administration team is essential for guarantee trustworthiness both to the clients and to our partners. Discretion and professionalism and the fundamental points of their work.  

About us